Entrepreneurial Drive: Has it lost its vroom?

Dictionaries define entrepreneurs as people who organize, manage, and assume the risk of a business with the goal of generating economic value. The term is derived from the Old French verb entreprendre, “to undertake.” The 20th-century American economist Joseph Schumpeter introduced the term “entrepreneur-spirit,” to describe a driving force of innovation that revolutionizes economic structures and thereby fosters constant economic change. In his view, a healthy economy depends on the dynamic disequilibrium initiated by entrepreneurs. 

But in the West, there are signs we have fallen out of love with the idea of becoming an entrepreneur. Amrop's latest global study, The Meaning of Work, in exploring attitudes to work around the world, shows that the desire to be an entrepreneur in countries like Germany, the UK and the US, has dropped sharply in recent years.  

If true, what does this say about the companies of the future? And what of our careers within them?  

Entrepreneurialism Lost Its Vroom

Reality Check

“Permit nature to have her way. She understands her business better than we do," declared the French philosopher Montaigne. And perhaps no one understands the business of nature, or to be much more specific, the campsite search business, better than start-up king and queen Kevin Long and Sarah Smith, founders of The Dyrt, America’s highest rated camping app. From their base in Portland, Oregon this married couple of entrepreneurs embraced digital disruption ten years ago and gave it a majestic, panoramic view, albeit after a tough journey.   

“I don't regret it at all. I'm so glad we've done this, against the odds, we have succeeded,” says Smith.  

Entrepreneurs the world over will tell you - the money has dried up. Five years ago, with interest rates at long term record lows, financing your AI-driven hover-car idea may have been easy. Grow fast now, monetize later, was what the finance people told the ideas people. But as Sarah Smith and Kevin Long found, suddenly there were far fewer investors around and money became scarce. 

“Because of the scarcity, the competition factor wasn't there anymore and so private equity firms could be more picky and write more advantageous terms for themselves”, says Long. 

One such term within this new era of tight finance was the sudden expectation of profitability.  

“The word “profitability” is not startup language. Nobody cared about that word five years ago. It was just grow, grow, grow. Then show off that super fast growth rate to get acquired for a big amount. But then the pendulum swung back and now we’re told to be profitable. And quickly.”, says Kevin Long.  

Not long ago, unicorns like Facebook and Tesla inspired many wide-eyed budding entrepreneurs to take the plunge in a sky’s-the-limit atmosphere of growth. Central to that finance culture was company valuation. Or as Sarah Smith puts it, over-valuation.  

“The idea of being valued at 20 times your revenue has come back down to reality - this whole idea of being really highly valued for no real reason other than the market’s idea of future potential. Now things are more stable and less crazy. Ten years ago when you put a startup together all of a sudden you were valued at $100 million and you hadn't even done anything yet! That has changed, and I think new entrepreneurs think, darn it, I thought I was going to be the next Mark Zuckerberg”, she says.  

Entrepreneurship is New

While American entrepreneurs get used to what seems like a necessary financial correction, the ambition to become an entrepreneur in the West more generally has fallen to roughly half that of those in the Global South, according to Amrop’s new survey data.  

Mikael Ahlstrom is a digital transformation consultant who sees Sweden’s journey in entrepreneurship, unlike its long history in the US, as having begun much more recently, in the dot com era.  

“When I started my career, an “entrepreneur”, at least in Sweden, was someone in construction, someone who built a road or a house. The idea of creating a job was not on the agenda. The companies were already built and they were big and they recruited a lot of people and you wanted a career within them. The dot com period was the starting point for a huge new wave of entrepreneurship”. 

Does he agree with the apparent observation in the Amrop data, that motivation to start a venture has gone down in the West?  

“Right now you see a shift towards the security of a pay cheque and a focus on life balance instead of striving towards developing your next innovation. Also the entrepreneur as a consultant has diminished - due to the global crisis large companies have been cutting down on consultancy.”  

“Society needs entrepreneurs, in as many sectors as possible, creating jobs. But if more and more of the top talents prefer to seek a safe, secure path in a steady job, then fewer jobs will of course be created and innovation will go down”, says Ahlstrom. 

 

The Saudi Triple Helix

The Saudi Arabian economy is for the most part concerned with oil. But with an involuntary disruption on the horizon as the world moves towards renewable energy, the country is attempting to create a new landscape of thousands of small companies to replace the former big one.  

“It might be an extreme example, but the Saudis have set out an agenda where a dynamic entrepreneurial ecosystem is one of the key elements for its future development. This is what we call a triple helix - academia, large corporations and capital.” 

And this ecosystem on differing scales, Ahlstrom believes, is the way to foster enduring entrepreneurship everywhere.  

“What do entrepreneurs thrive on apart from capital? First of all, I would say it's a competence. So you need academia, and not just academia that knows a lot of the old stuff. You need academia that gives students the attitudes of exploration, curiosity, bravery, and the capabilities of collaboration.”  

 

Swedish Supermodel

Some countries are experiencing booms of entrepreneurial motivation in spite of scarce finance, and in the absence of massive disruption on the Saudi scale.  

Entrepreneurs in some Nordic states are driving a boom in tech and the life sciences. And here’s a surprise - they have a big advantage over their rivals around the world, in part, because of the rules and laws surrounding their intellectual property. 

Armando Cázares-Körner heads The Park in Stockholm, an organization which appears to turn scientists into entrepreneurs. Or as their literature puts it, is “On a mission to bring academia and industry closer together by facilitating networking and fostering collaboration.” He explains the phenomenon of the Teacher’s Exemption.  

“In Sweden, the people doing the research are the ones that own the intellectual property, not the professor and not the institution they work for. So if you have a nice idea, and you've tested it in the academic setting with publications, and you want to patent it, then you can do so without involving the university. This is true anywhere across academia, whether it's life sciences or deep tech or economics. Any new findings or results that you derive from your research, they're your own and the IP is yours.” 

Cázares-Körner believes this is helping to propel a new generation of entrepreneurs. Ownership is motivating.  

“There's a lot for you to gain, if you succeed in developing your ideas, as opposed to, for example, in the US and the UK where if you want to patent anything you need explicit consent from your university. And I think in the case of University College London, where I studied, you cannot commercialise without essentially buying off UCL. You can see how that discourages people from trying in business at all.”  

Brazil

Curiously, the Amrop data suggests ambitious young people in the Global South have experienced no dip in their desire to begin a start up journey. Starting your own company as a career goal was least popular among Germans but it was most popular (twice as much) in Brazil, according to the poll data.  

One theory behind a possible explanation comes from Joseph Teperman, Amrop's Managing Partner in Brazil and author of a best selling book called “Anticarreira”, or anti-career. In it he discusses the future of work, employment and unemployment, suggesting boldly that the latter two terms will become obsolete. We are each entrepreneurs of our own careers, he argues, as if they are nimble start-ups, adapting to market needs, retraining, repositioning and reinventing at speed.  

“Professional life is typically just too narrow for many people. We change very fast and by following a narrow career path many of those changes get denied and suppressed. What develops is a mismatch between people’s competencies and what the market needs. The stories in my book are about people who are not complaining, they are doing lifelong learning, not  only focussed on one activity. They have several roles, perhaps being part of an NGO, mentoring a startup, investing and so on. They are getting new skills all the time. You're an entrepreneur for your own life in a way.”  

Brazil experiences cyclical economic crises and these teach Brazilian executives and the wider population that they cannot depend on stability, says Teperman. His favourite case study from his book perhaps best represents Brazil’s fresh entrepreneurial spirit.  

“A guy called Helio Rottenberg, who is reinventing himself all the time. He is always finding a new angle, testing new things, failing fast, failing often and finding new streams of revenue, investing in new businesses, in health tax, in voting machines, because everything's electronic now in Brazil, in many cases thanks to him.” 

American Support

Back in the US, Sarah Smith and Kevin Long have one final, crucial piece of advice for startup entrepreneurs.  

“In Portland we are in a support group called “Starve-ups”. 

So called because it hurts so much to start a business that you sometimes feel starved to death. But the group saved their company.  

“There is no way as a company The Dyrt would still exist had we not been a part of that group. It was such a valuable group of people because it was made up of 10 companies a year from all different areas, tech startups, health, food, consumer business, B2B. Everyone would apply and 10 companies a year would be invited into this group. And it's just a founder to founder support network. And it's all off the record. So you can be like, hey, we're going to run out of money next week. We don't know how to pay our employees. What should we do? And everyone will spend an hour helping you figure out what to do. From the start I thought, this is the most honest meeting I've ever been to”, says Long.  

So perhaps there is a silver bullet for curing Western reluctance towards entrepreneurship - and it comes in the shape of a complex hive-mind of experience, support and relentless learning. This, you could argue, is the antidote to the drying up of cheap capital.  

“Over the years, people have introduced me to other entrepreneurs and founders to chat with, to help. If they're not in a network of entrepreneurs, I'm thinking to myself, that's not going to work. Luckily, those networks exist all throughout the world. You just have to be willing to go out and find them”, says Smith.

Amrop's latest global study, The Meaning of Work, explores the concept and importance of work in people's lives, exploring its role in shaping personal identity, motivation, and career aspirations. These insights offer a nuanced understanding of the shifting dynamics of work and its relevance in the modern world.

The Meaning of Work: An Amrop Global Study

Read the full report

  

Methodology

Amrop conducted an online survey and gathered insights from 8,000 participants, with 1,000 respondents from each of the following countries: Brazil, China, France, Germany, India, Poland, the US, and the UK. The survey aimed for representativeness across these diverse nations, capturing perspectives from individuals aged 20 to 60 (Gen Z: 20-26, Young Millennials: 27-34, Old Millennials: 35-42, Gen X: 43-60), all possessing at least a bachelor's degree. Where applicable, reported results represent the top two answer sets (strongly agree/agree).